Power Tools for Digital Creators

Cruxy provides powerful marketing, monetization and performance tools for digital creators, whether filmmakers, musicians or artists of any kind. Cruxy’s tools give artists the power to share their work on Cruxy or across the web using the Cruxy Social Player. Cruxy also gives creators the ability to sell their work as digital downloads. The artist chooses the retail price and the file format. Cruxy registers the work with search engines, generates thumbnails and previews and handles all aspects of the financial transaction. Cruxy also provides a robust set of analytical tools so that creators can track and improve their progress.

• Share – Cruxy provides creators and their promoters with a robust and customizable Social Player that can be embedded anywhere on the Internet. Our player handles audio, video and images and artists can choose the size and color they want.
• Monetize – Cruxy gives creators the ability to sell their work as digital downloads. Artists can sell just about any type of media file at the price they choose. Cruxy just takes a small fee (10% + $.15 per transaction) with the rest going to the creator. Fans can buy content using PayPal, Google Checkout or any major credit card.
• Analyze – Cruxy provides artists with real-time data on their sales and Internet buzz. Artists can see how frequently their embedded widget is generating media plays and clicks. They can also see how people are finding their page through search engines and blog reviews. Unlike other “black box” providers, Cruxy tracks sales as they happen so artists can see their sales performance in real-time.

A Range of Digital Content

Cruxy artists are promoting and selling a wide range of ideas and expressions as digital content. Cruxy’s tools are designed to empower, not limit, creativity.

• Music – Cruxy is not another MySpace. You won’t find dating ads or friend comment spam on Cruxy. You will find a way to discover, experience and share music by emerging artists.
• Film – YouTube we’re not. Professional and semi-professional filmmakers use Cruxy as a way to market new projects and commercially distribute their completed films. Cruxy is a place to discover cutting-edge moving images in high quality streaming and downloadable formats.
• Knowledge – Can you do the robot? Do you know the best restaurants in New York? People are sharing their knowledge and skills through instructional and utility content on Cruxy.
• Anything Else – Is it digital and interesting? Digital creators are posting conspiracy theories, 3D models, scripts, song lyrics, drum beats...anything that can be encoded as digital file.

leveraging our platform

Cruxy leverages its core platform technology and knowledge of digital content delivery to provide custom solutions for our media partners. We can power social distribution of media so that fans can, legally, present it, blog it, and promote it. We can power direct digital commerce transactions quickly and securely using industry leading technology. We can create a presence in Second Life that goes beyond buildings or avatars and smartly syndicates media through out the (virtual) world.

Social Player System

The increasing popularity of embeddable media players (widgets) offers new ways for media companies to engage with fans and consumers. Cruxy powers customized social player systems that allow fans to socially engage with audio, video and image content. Rather than forcing fans to break copyright laws to share their tastes on social networking and blogging sites, the Cruxy social player system powers legal and controlled sharing of media content throughout the social web. Cruxy has also built a robust analytics package that shows how the social player is performing by tracking total embeds, media plays, links, comments and more.

why use Cruxy?

• No up front capital cost for infrastructure
• Variable costs for traffic and storage
• Customizable player architecture
• Multimedia player capability (audio, video, text and image content)
• Robust analytics offering real-time performance data

blue note player

player in blog

player in myspace

Second Life Media Experience

Second Life is a 3D online digital world that reflects the creativity of the world’s residents. The Cruxy Second Life system offers a superior way for media to be discovered and experienced in-world. Cruxy delivers custom design and consulting services to create your media presence in Second Life. We specialize in presenting and syndicating media to Second Life residents. We also have a variety of media vending tools to power media sales inside of Second Life.

Visit the Cruxy Media Island in Second Life featuring a promotion for EMI/Blue Note’s The Bird and The Bee.

listening party

Second Life listening party held for EMI/Blue Note Records

film screening

Second Life Film sreening of short films by Fritz Donnelly

portable player

Cruxy Portable Player for Second Life avatars

Media Vending Services

Cruxy's founders have been working together for over eight years and are well regarded as creative entrepreneurs and technologists.

Nathan Freitas and Jon Oakes

Nathan Freitas

Over the last ten years, Mr. Freitas' career has spanned the academic, corporate, and non-profit worlds, solving difficult problems through the thoughtful application of technology. His work has been built into Palm handhelds, on display at JavaONE and SIGGRAPH, included in Wikipedia, and covered in media ranging from Boing Boing and Slashdot, to the New York Times and Howard Rheingold's book "Smart Mobs". He also plays a mean double bass.

Visit Nathan's Cruxy Page

Will Meyer

Will has been leading software development and architecture teams across a wide range of industries, always with a passion for the technology and for the act of building it, whether for mobile handsets, industrial equipment, desktops, or the web. He has most recently been leading large-scale next generation software architecture and web services strategy for a major US wireless carrier. Will is obsessed with his kids, New York, and his home FLAC library.

Visit Will's Cruxy Page

Jonathan Oakes

Jonathan Oakes founded and managed his first start-up, a systems integration consultancy, at 24 years old. In 1998 Oakes co-founded ThinAirApps, where he served as CEO and Chairman leading the company to a successful acquisition by Palm Inc. in 2001. Oakes spent over two years at Palm, as Senior Director managing corporate and product strategy. Oakes earned a BA in American Studies from Skidmore College and an MBA from Harvard Business School.

Visit Jon's Cruxy Page

Advisors

Cruxy's Advisor Group is made up of a growing list of experienced veterans in the media and technology industries.

Deborah Dugan

Deborah Dugan most recently spent 8 years as President of Disney Publishing, a $2b division of The Walt Disney Company.  There she ran 275 magazines and put out 600 new books for families and kids each year.  Dugan brought in major franchises for Disney, including her $50 million purchase of Baby Einstein. Baby Einstein’s current valuation is $700 million (not counting its new brand extension: the Little Einsteins TV show on the Disney Channel).

Prior to Disney Dugan spent 8 years at EMI Records, serving as general manager of several labels.  She started her career as a lawyer on Wall Street.

Anthony Tjan

Anthony K. Tjan, Chairman and CEO of The Cue Ball Group. Previously Senior Partner and Vice-Chairman Parthenon Group Founder of ZEFER (now an NEC subsidiary), the Internet and technology services firm Served, for over five years as a Special Senior Adviser to CEO of Thomson Corporation Longstanding Principal Investor (e.g., Supplier Market, Esplanade Capital, Power Metal) Named Global Leader for Tomorrow by World Economic Forum; Top 25 Advisor by Consulting Magazine; Internet Visionary by Sun Microsystems Education: Harvard A.B, Harvard Business School MBA, Harvard Kennedy School Belfer Fellow

Visit The Cue Ball Group

The Cruxy.com service has been implemented through the combination of a number of best of breed services.

Payments by PayPal

Cruxy utilizes PayPal, a subsidiary of eBay, inc to both make and receive payments to our users through a trusted service used by millions.

Interested in partnering? Please email us at info at cruxy.com